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ASH

01 / Dinnerware

Beautiful dinnerware.
Nothing to wash.

The best eco dinnerware, cups and boxes, already chosen for you. Supplier cost plus 10%, nothing to compare. Use it. Enjoy dinner. Skip the dishes.

Washing a place setting by hand costs about $2.28 — once you count your time. See the math

An ASH plate with a plated meal on a black table
01 / Material
Areca palm sheath
02 / Process
Pressed with heat
03 / Finish
Natural grain, every piece unique
04 / After dinner
Nothing to wash

01.1 / The cost of a clean plate

Washing a place setting by hand costs about $2.28 — once you count your time.

A dishwasher still costs you about 55¢ a setting in time and money. Americans spend ~25 minutes a day at the sink — about 152 hours a year. You have better things to do.

By hand, with your time
≈ $2.28
per place setting · $27.40 a load
Dishwasher, with your time
≈ 55¢
per place setting · $6.63 a load
Time at the sink
≈ 152 h
a year · ~25 min a day
ASH
$0.73
per dinner plate · full setting from $2.51

Estimates: time valued at the US median wage ($24.51/hr), 12 place settings per load. Money-only, washing is cheaper than any disposable plate: ≈ 4¢ (dishwasher) or ≈ 10¢ (by hand) a setting. How we calculated this, with sources.

02 / Manifesto

You have better things to do.

Dinner is the good part. The stack of plates afterwards is not. ASH is dinnerware that looks like it belongs on the table — and never goes back to the sink.

  1. 01Stay at the table a little longer.
  2. 02Read the next chapter.
  3. 03Take the evening walk.
  4. 04Call someone back.
  5. 05Start the film on time.
  6. 06Go to bed with an empty sink.
A person eating dinner at the end of a busy day
An empty sink — no dishes waiting
ASH 10" dinner plate on black

03 / Product

The 10" dinner plate.

A full-size plate for real dinners. Made from palm sheaths that fall from areca palm trees, pressed into shape. Every plate carries its own grain.
Diameter
10"
Target spec
Packs
50·100·200
From
$37
Washing
0 min

03.1 / Cups, soups and takeout

No mugs, glasses or containers either.

Drinking cups for coffee and cold drinks, plus a soup cup and a to-go box for leftovers. Materials, plainly: the hot cup is plant-fiber paper with a PLA lid, the cold cup is clear plant-based PLA, and the soup cup and to-go box are molded sugarcane fiber — not palm leaf.

04 / Time calculator

How much time do you spend washing dishes?

01 / People in household

02people

02 / Meals per day

01meals / day

03 / Days per week

07days / week

04 / Minutes washing per meal

25min / meal

Output

Minutes / week
175
Hours / month
12.6
Hours / year
152

Cost per place setting

$5.21

≈ $3,717 of your time a year across 14 place settings a week (meals/day × days × people), plus ≈ 10.5¢ water, energy and soap per setting. Estimate; default $24.51/hr is the US median wage.

  • ≈ 76 feature films (2 h each) a year
  • ≈ 19.0 working days (8 h) a year
  • ≈ 202 albums (45 min) a year

FORMULA

min/week = meals/day × days/week × min/meal

= 1 × 7 × 25 = 175

h/month = min/week × 52 ÷ 12 ÷ 60 · h/year = min/week × 52 ÷ 60

ASH can eliminate the washing step for meals where you choose disposable dinnerware.

Open the full calculator

05 / Subscription

ASH Every Month.

Plates arrive before you run out. Skip, pause or change quantities any time from your account.
A long dinner table set with ASH plates

06 / ASH for Business

Skip the dish pit.

For caterers, food trucks, pop-ups, offices and restaurants. Compare ASH per cover with what washing really costs you.

07 / Make it yours

Your mark, in the leaf.

Custom logos, embossing, laser-burned marks and branded packaging for restaurants and brands. Preview it on the plate, order a sample, then request a production quote.
A restaurant plate with a small burned logo

08 / Packaging

Opened like hardware.

A black box with a printed spec panel. It looks good on a shelf and better on a counter. ASH packaging — coming soon. Launch orders ship in our supplier's packaging.
See the packaging

09 / Story

Why are we spending our limited free time washing plates?

ASH started with that question. We decided disposable dinnerware shouldn't have to look disposable.