01White label vs private label
White label usually means taking an existing product and selling it under your brand with minimal changes — often just packaging. Private label goes further: custom sizes, marks on the product itself, bespoke packaging. Both start the same way with ASH: a request, a production review and a written quote.
02Who uses it
Hotels and hospitality groups for in-room dining and events; retailers adding a premium tableware line; meal-kit and delivery brands; caterers who want a consistent branded look.
- Hotels and hospitality
- Retail and e-commerce
- Meal-kit and delivery brands
- Caterers and event companies
03What you can specify
Products (10" plate, 8" plate, bowl, tray, compartment plate), branding (unbranded, logo, embossing, burn mark), packaging (plain, sleeve, box, retail carton) and quantity. Our RFQ form captures all of it, including your delivery destination and deadline, so the quote reflects landed cost.
Want to see it first? Use make it yours or read about custom-branded plates.
04Timeline
A typical path: request a quote, receive samples, approve the quote, pay the invoice, production, freight, delivery. Each stage is shown on your request's status page so your team always knows where things stand. Custom manufacturing is never charged before quote approval.
05Consistency across batches
Natural materials vary. Tone and grain will differ between plates and between production batches, and we say so on every preview and quote. What should stay consistent is size, rigidity and finish — those are the specifications we confirm with supplier documentation before they appear on a spec sheet.
06Starting small
If you're not sure about volume yet, start with ASH's own unbranded range from the shop or with wholesale cases, then move to white label when demand is proven. Many brands begin by adding their name to the packaging only, which keeps minimums lower than marking the plate itself.
07Pricing your line
Our quotes show an estimated landed cost per unit — manufacturing, branding, packaging, freight and duties — so you can set retail or wholesale prices with a clear margin. If you sell online, remember to include fulfillment and card processing when you calculate margin; they add up quickly on low-priced items.